Astroturfing and SEO - Creating the Right Impression
In 1993, the National Smokers Alliance (NSA) was set-up by PR company Burson-Marsteller operating on behalf of tobacco company Philip Morris, with the aim of presenting a grassroots movement aimed at...
View ArticleGoogle Privacy Policy – Invasion of Privacy or Mild Inconvenience
“I'm not ashamed that I shit, but I don't want anyone to see me shitting.”- David MitchellGoogle PrivacyPrivacy has become the topic of the day. The launch of Google's new privacy policy has evoked...
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Google Webmaster Tools Update Crawl Errors
At the beginning of the week Google rolled out some pretty sweeping changes to the GWT Crawl Errors. Changes to both the interface design, and the way and amount of data that is recorded have resulted...
View ArticleShooting The Messenger - Should Google Censor Search Results?
A report published yesterday by a cross-party committee of British MPs and peers has concluded that Google should actively monitor and filter its search results in incidences where personal privacy is...
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Pagination Using rel=”next” and rel=”prev” Attributes
Way back in September 2011, Google introduced rel=”next” and rel=”prev” attribute functionality, providing a much needed solution to the problem of pagination. The tagging allowed webmasters to...
View ArticleGoal Tracking versus E-Commerce Tracking in Google Analytics
Traditionally, goals and e-commerce tracking have been implemented via Google Analytics in a certain way to track certain website activities. The former may be set up to determine the number of times...
View ArticleGoogle Updates – June and July 2012
Last week, we were treated to a double whammy of Google updates for the months of June and July. The list of updates was the longest yet, covering off a range of search elements in a grand total of 86...
View ArticleGoogle Maps – Scraping the Real World
A recent article published by The Atlantic took a behind-the-scenes look at one of Google's primary products - Google Maps – and revealed some interesting insights into the processes which make it one...
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Keyphrase Analysis – Advanced Tactics
Keyphrase Research forms a crucial part of any SEO campaign. It is a constant part of every strategy we put forward to a client (along with a technical audit and marketing strategy), and will inform...
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The All New GWT Data Highlighter
Different from HTML MarkupThe new Data Highlighter is a Google Webmaster tool, released in mid December, which allows for the creation of structured markup using a point and click method rather than...
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Art, Copy & Code – Art and Advertising in a Digital Age
Last year, Google undertook a project which saw advertisers and digital creatives work together to “re-imagine how brands tell stories in a connected world”. They sought to recreate some of the more...
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Project Management – Time Tracking
The ProblemTracking time against work carried out by your team is a key tenet of any project manager's role. Ensuring that clients are getting what they're paying for, and that your business is not...
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Demographics & Interests Reports – Google Analytics
What is it?The latest addition to Google Analytics allows for enhanced analysis of site engagement segmented by two core sets of data:Age and gender information (Demographics)Additional online...
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Right to be Forgotten - Super Injunctions for The Masses
Once a privilege of a wealthy elite, and used only to cover up sordid sex scandals and celebrity misdemeanours, it looks like the super injunction (a bargain basement version at least) is being offered...
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Google Trends – Another 5 Tips for Trend Data Analysis
Back in January, my colleague Lisa Jamison provided 5 top tips for gaining valuable content insights using Google Trends. Rather than going over old ground, I wanted to provide some additional...
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